Here are some recently launched products aimed at assuaging parental anxiety:
KickTrak is a handheld digital device to give pregnant women "peace of mind" by tracking baby's movements after 24 weeks.
The Clean Shopper is a plush, washable cover for kiddie grocery cart seats to guard against germs.
The HairConfirm home drug testing kit screens teenagers for use of marijuana, cocaine, ecstasy, heroin and other drugs over the previous 90 days. Parents submit a strand of hair and test results are available online within two days.
MJ Safety Solutions introduced a bulletproof backpack that kids can hold up in front of them for protection from gunfire.
BladeRunner, a company in Britain, last year introduced a line of Kevlar-lined slash-proof hoodies.
